Branding

How do you land more customers?

From fly fishing I know that if you can see the fish you’re casting to, your chance of landing it increases dramatically. I brought this same thought to my marketing …

Samsonite Aren’t Just Suitcases

Last November I was approached by a client to work on some advertisement ideas for a collection of jackets that would be geared towards young travelers and would be sold …

Collaboration and Creativity

col·lab·o·rate intransitive verb \kə-ˈla-bə-ˌrāt\ col·lab·o·rat·edcol·lab·o·rat·ing Definition of COLLABORATE 1: to work jointly with others or together especially in an intellectual endeavor 2: to cooperate with or willingly assist an enemy of one’s country and …