Design Process

The Design Process

Smith Brand Media believes clear communication is the key to successful results. We use a proven four-part process structured to deliver top-notch design solutions. We begin the process with a discovery meeting where we get an understanding of your approach, your story, who your target customer is and the key goals involved. This meeting forms the base on which we visualize and contextualize approaches for achieving the goals of the project. We’ve found the following design process outlined below allows us to work efficiently, especially when working with new clients and large projects.


Discovery Meeting
The Discovery meeting is used to identify your needs and goals for the project. Determine requirements and objectives. Review inspiration pieces. Details for the project will be collected here.
During the exploration phase, we will review all inspiration and market information provided, as well as, conduct our own research looking at key players in the industry / market place.
Analyze and Compare
Analyze and compare the market and its competitors. Identify trends and similarities. Create a design plan that will effectively communicate to your target audience.


Explore solutions. Develop conceptual strategy and approach. Our Specialty, Smith Brand Media’s 24 years of Design, Art Direction and Merchandising experience allows us to uniquely excel in this area.
Sketch, Articulate, Create the visual landscape.
Concepts: Draft the best concepts / solutions for review and discussion. Our years of experience make us very distinctively efficient in this area.


Edit until complete. We believe in striving for excellence and will only be satisfied when you are.
Move toward Completion
Designs created in final format for print production and / or media outputs, online integration or media presentation as needed. We’re capable of formatting deliverables in just about any format.
Prepare for Reproduction
Run final spell check, review grammar. Separate, final color tweaks, adjust chokes, bleeds and gather fonts. We have a diverse printing background. We have experience printing on just about every surface that will accept ink or hold an image.


Final review before delivering print ready files. Last chance to edit and or correct copy.
Deliver Final Files
At the completion of the project, production ready files will be delivered. We can send via various cloud services or by disc.
Can’t open the file? Your print vendor is having issues? No worries, we’ll be happy to help. Contact us and we’ll do everything we can to assist you.