Performance base layer packaging developed for the Remington Arms Co. This project was unique as it required a re-branding of the Remington logo to help convey the performance aspects of the products. I collaborated with Remington’s branding team while developing the new logo. On their request I added in the 2.0. and the logo was approved.
Each product had unique properties that were called out on the package face along with a rating system I developed; which informed the customer of the products attributes.