Open style packaging for Fruit of the Loom base layer product.The ladies packaging was designed to fit into a small footprint allowing more product to hang on the rack. Product was differentiated by color coded packaging.
The boys and Girls packaging is very unique. I created a die line for the garments to fold around to hold them securely in the open style box packaging. Was able to include a self paper hook in the die lines to help reduce the cost of the packaging by not utilizing a plastic hook. This was also a “green” choice.