A good client of mine reached out to me to develop catalog template pages for his staff to populate with their latest collection. I worked on two different collections “Outfitter” and “Pro”. The outfitter collection is geared towards the outdoors minded consumer while the Pro collection appeals to the performance driven customer. My goal was to theme the pages to maximize product differentiation.I worked the templates with a 2x page spread and left and right single pages. I put together a short animated motion graphic of the two page spreads.
The Outfitter Collection is made for the outdoors, I reinforced this by incorporating weathered textures and elements found in nature such as: wood, rusty metals and hawk feathers.
Hawke and Co. prides it’s self on being a true New York brand. I chose to play on this through the use of NY iconic imagery. I utilized a NYC subway map, the Empire State Building. The Pro Collection is also about performance and sport. I conveyed this through the use of snowboarding and skateboarding imagery.