Hawke and Co Travel Jacket

Hawke and Co Travel Jacket

Double sided trifold hangtag depicting the “Travel Jacket’s” expansive set of features. Developed and reworked icons, generated all graphics and layout. I created a stylized graphic map of the world using small squares on the outside / cover of the tag in Illustrator. I accomplished this by placing small squares over a map image and utilized illustrators “align” tool to ensure nice even rows and columns. The jacket was so feature rich I felt the best way to inform the customer of all the features was to map the features locations using letters and lines with a “map key” on the right populated with appropriate icon and letter to match back to the feature.