Last November I was approached by a client to work on some advertisement ideas for a collection of jackets that would be geared towards young travelers and would be sold under the Samsonite brand. Yup, you read correctly, Samsonite.
How many companies can you think of where the name of the company and the product are the same? This project seemed daunting at first, but seemed to fall together pretty quickly. Since Samsonite is synonymous with travel, adventure isn’t to far behind. So I focused the ads towards the side of adventure and the exploration of new places.
Here’s a peek at a couple of the concepts I came up with. Tag lines and copy all generated by Smith Brand Media.